About

Designed to make automation easy without hidden costs.

Every organization is working to enable and understand AI and automation. Personar is adapting AI to specific applications in today’s most demanding industries.

With the introduction of Personars, our modular and expandable platform, we allow organizations to free up workforce potential and encourage more efficiency, innovation, and growth.

Our Personars can interface seamlessly with all your existing technologies allowing us to fit into any organization easily.

AI is transforming the world. Personar is dedicated to creating a healthy relationship between humanity and technology.
We are changing how humans work to simplify our lives and make it easy to automate.

What We Do

We have built an AI technology that enables you to implement automation quickly. We have built 12 skills of a human-to-digital that makes it easy for everyone to create a Personar across many industries and use cases – from Biosecurity, Finance, Legal, Sports, Telecommunications, and Transportation & Logistics.

You can hire one of these Personars in the same way you would engage a human, and what’s even better: we only charge you for the hours you use. We believe technology should be simple to use and aid us as humans in our daily lives.

Personars unique AI Platform revolutionizes how AI and automation should be implemented in the workplace.

Our platform is interoperable, extensible, and fully secure. We offer custom integrations with existing infrastructure and produce a management interface with real-time reporting and permissions across the enterprise.

Why Choose Us

Our team at Personar spent many years in the enterprise software industry and realized that our customers were not getting actual value from traditional automation software providers.

We saw customers spending many months and millions of dollars implementing automation and not getting it to work as advertised, leading to returns on investments that diminished quickly. Ultimately, automation for most companies became complex and too expensive to implement.

Our goal was simple — to create a platform that simplifies the complex 

process of adapting automation to real-life challenges —eliminating the need for extra services and giving our customers a return on investment that they can bank on.

Legacy automation companies are still selling licenses to customers they don’t need and using technology that is becoming more outdated, with no intent to help customers address their real challenges.

Personar is designed to solve real customer needs using cutting-edge AI technology that is easy to automate, and you only pay for what you use – a fairer way to buy software with no service costs.

 Team

Adrian Jones

For more than three decades, Adrian ran successful large sales organizations from Europe to the USA and Asia for some of the most well-known and demanding Fortune 100 IT organizations. During his time at Hewlett Packard, he was responsible for a $12B channel business and led a strong multi-billion dollar organization at Oracle, Symantec and most recently Automation Anywhere, one of the world’s leading automation (RPA) companies. Adrian is also a Senior Advisor for Warburg Pincus International LLC.

Adrian Jones
Chief Executive Officer

Adrian Jones

For more than three decades, Adrian ran successful large sales organizations from Europe to the USA and Asia for some of the most well-known and demanding Fortune 100 IT organizations. During his time at Hewlett Packard, he was responsible for a $12B channel business and led a strong multi-billion dollar organization at Oracle, Symantec and most recently Automation Anywhere, one of the world’s leading automation (RPA) companies. Adrian is also a Senior Advisor for Warburg Pincus International LLC.

Simon Dugard

Simon is a seasoned technologist with deep subject matter expertise. He believes that technology should make people’s lives easier, not more difficult. Simon has a talent for bridging the divide between technical and non-technical audiences, helping him to find solutions that meet the client needs without overcomplicating the process.

Simon Dugard
Chief Technology Officer

Simon Dugard

Simon is a seasoned technologist with deep subject matter expertise. He believes that technology should make people’s lives easier, not more difficult. Simon has a talent for bridging the divide between technical and non-technical audiences, helping him to find solutions that meet the client needs without overcomplicating the process.

Anthony Bear

Anthony is a versatile UI/UX designer and marketer with a masters degree in applied mathematics and a deep tactical understanding of technology in action. He has worked with several known brands to simplify and streamline user experiences and maximize customer retention. He specializes in bringing our story to life.

Anthony Bear
Chief Marketing Officer

Anthony Bear

Anthony is a versatile UI/UX designer and marketer with a masters degree in applied mathematics and a deep tactical understanding of technology in action. He has worked with several known brands to simplify and streamline user experiences and maximize customer retention. He specializes in bringing our story to life.

Imogen Salmon

Imogen is a distinguished professional, bringing a wealth of experience from a varied background that covers public practice, consulting, retail, and technology. With key roles at renowned firms like PwC, Deloitte, and Microfocus, her expertise in mergers and acquisitions (M&A) stands out, reflecting her adeptness in business partnering.

Beyond her roles, Imogen possesses an innate understanding of both operational and financial dimensions. Her expansive portfolio includes an impressive blend of IT, Legal, and HR knowledge. Internationally, Imogen has left a significant mark. Her global acumen has been shaped by stints in Canada, the US West Coast, and leadership roles across Asia, Europe, the Middle East, and the Americas. Recognized for her collaboration skills at the executive level, she is adept at shaping and driving strategic business goals.

Imogen Salmon
Chief Financial Officer

Imogen Salmon

Imogen is a distinguished professional, bringing a wealth of experience from a varied background that covers public practice, consulting, retail, and technology. With key roles at renowned firms like PwC, Deloitte, and Microfocus, her expertise in mergers and acquisitions (M&A) stands out, reflecting her adeptness in business partnering.

Beyond her roles, Imogen possesses an innate understanding of both operational and financial dimensions. Her expansive portfolio includes an impressive blend of IT, Legal, and HR knowledge. Internationally, Imogen has left a significant mark. Her global acumen has been shaped by stints in Canada, the US West Coast, and leadership roles across Asia, Europe, the Middle East, and the Americas. Recognized for her collaboration skills at the executive level, she is adept at shaping and driving strategic business goals.

Paul Clarke

With over twenty years of experience delivering enterprise-grade solutions, Paul is an accomplished Solution Architect, Engineer, User Experience Practitioner and Product Manager, developing products with the likes of Microsoft, AWS and NEC, as well as numerous State and Federal Governments. Paul has significant experience in conceptualising, designing, developing and implementing line-of-business productivity solutions, with an emphasis on connectivity, mobility, and AI-assisted process automation. During his career, Paul has delivered an award-winning portfolio of outcomes for global, market-leading companies, including being a three-time winner of the Formula One Connectivity Innovation Prize.

Paul Clarke
Vice President of Technology Development (Sports & Enterprise)

Paul Clarke

With over twenty years of experience delivering enterprise-grade solutions, Paul is an accomplished Solution Architect, Engineer, User Experience Practitioner and Product Manager, developing products with the likes of Microsoft, AWS and NEC, as well as numerous State and Federal Governments. Paul has significant experience in conceptualising, designing, developing and implementing line-of-business productivity solutions, with an emphasis on connectivity, mobility, and AI-assisted process automation. During his career, Paul has delivered an award-winning portfolio of outcomes for global, market-leading companies, including being a three-time winner of the Formula One Connectivity Innovation Prize.

Andrew Jones

Andrew Jones, comes to Personar with an accomplished career in professional in sports and sales. With a Bachelor's degree from the University of California, Santa Cruz, and a Master's degree from Hawaii Pacific University, Andrew’s academic achievements laid a strong foundation for his professional pursuits. His early career was defined by his success on the basketball court as a NCAA Division III college athlete and later as a NCAA College Coach. His sports journey further expanded with a stint as a Professional Head Assistant Coach in Japan. This extensive experience in the sports field has provided Andrew with a profound understanding of team dynamics and how business and sports intersect.
At Personar, Andrew focuses on our sales growth and revenue generation. With a mindset always angled towards finding the best and most seamless solutions for our customers, using Personar’s unique  Artificial Intelligence (AI) platform to help businesses thrive, enhancing our customers experience, and driving growth for the company. His blend of sports acumen and sales prowess make him a standout asset in our journey towards customer excellence and growth.

Andrew Jones
Sales Executive
Enterprise & Sports

Andrew Jones

Andrew Jones, comes to Personar with an accomplished career in professional in sports and sales. With a Bachelor's degree from the University of California, Santa Cruz, and a Master's degree from Hawaii Pacific University, Andrew’s academic achievements laid a strong foundation for his professional pursuits. His early career was defined by his success on the basketball court as a NCAA Division III college athlete and later as a NCAA College Coach. His sports journey further expanded with a stint as a Professional Head Assistant Coach in Japan. This extensive experience in the sports field has provided Andrew with a profound understanding of team dynamics and how business and sports intersect.
At Personar, Andrew focuses on our sales growth and revenue generation. With a mindset always angled towards finding the best and most seamless solutions for our customers, using Personar’s unique  Artificial Intelligence (AI) platform to help businesses thrive, enhancing our customers experience, and driving growth for the company. His blend of sports acumen and sales prowess make him a standout asset in our journey towards customer excellence and growth.

Dr. Mary-Ellen Mayoh

Mary-Ellen is a self-confessed data and algorithm nerd who strongly believes in de-mystifying Machine Learning (ML) and Artificial Intelligence (AI). For her, ML and AI are at their best when they are enhancing people’s lives. With a background in medical research, statistics, and automation, she has seen the impact of ML and AI across industries and is excited to bring her experience to personar.ai

Dr. Mary-Ellen Mayoh
Chief Data Scientist

Dr. Mary-Ellen Mayoh

Mary-Ellen is a self-confessed data and algorithm nerd who strongly believes in de-mystifying Machine Learning (ML) and Artificial Intelligence (AI). For her, ML and AI are at their best when they are enhancing people’s lives. With a background in medical research, statistics, and automation, she has seen the impact of ML and AI across industries and is excited to bring her experience to personar.ai

Senior Advisory Board

Jost Capito

Jost Capito is a respected figure in the automotive and motorsport industries, with a career spanning over three decades. Mr. Capito holds a degree in Mechanical Engineering. Throughout his career, he has held numerous prominent positions in various motorsport and automotive companies, including CEO of the Williams Formula One team, Managing Director of McLaren Racing, CEO of Volkswagen Motorsport team and at Porsche Motorsport, as well as Director of Ford Motorsport Europe, winning multiple championships across his career in many categories. Known for his strategic vision and leadership abilities, Jost Capito has a proven track record of driving innovation and business development. His experience and expertise make him a valuable asset for Personar.ai in the next stage of its journey in automation.

Jost Capito​
Senior Advisor

Jost Capito

Jost Capito is a respected figure in the automotive and motorsport industries, with a career spanning over three decades. Mr. Capito holds a degree in Mechanical Engineering. Throughout his career, he has held numerous prominent positions in various motorsport and automotive companies, including CEO of the Williams Formula One team, Managing Director of McLaren Racing, CEO of Volkswagen Motorsport team and at Porsche Motorsport, as well as Director of Ford Motorsport Europe, winning multiple championships across his career in many categories. Known for his strategic vision and leadership abilities, Jost Capito has a proven track record of driving innovation and business development. His experience and expertise make him a valuable asset for Personar.ai in the next stage of its journey in automation.

Christopher Salmon

Christopher Salmon founded clearBorder to help businesses optimise trade, exploit international opportunities and maximise competitiveness. clearBorder specialises in all aspects of trade across borders, working with businesses of all sizes and sectors as well as being closely involved in UK Government border modernisation programmes. Christopher oversaw the UK’s border preparations for leaving the EU as Senior Adviser to Michael Gove, giving him extensive experience across all aspects of border processes, from IT systems to business requirements and port infrastructure. He has worked across government, including on border bio-security controls at the Department for Environment Food and Rural Affairs. He brings extensive experience in politics, government and international affairs.
Christopher Salmon
Senior Advisor

Christopher Salmon

Christopher Salmon founded clearBorder to help businesses optimise trade, exploit international opportunities and maximise competitiveness. clearBorder specialises in all aspects of trade across borders, working with businesses of all sizes and sectors as well as being closely involved in UK Government border modernisation programmes. Christopher oversaw the UK’s border preparations for leaving the EU as Senior Adviser to Michael Gove, giving him extensive experience across all aspects of border processes, from IT systems to business requirements and port infrastructure. He has worked across government, including on border bio-security controls at the Department for Environment Food and Rural Affairs. He brings extensive experience in politics, government and international affairs.

Paul Nizov

Paul is an accomplished Information and Cyber Security Professional and Business Executive with over 20 years of international experience. He was previously CIO and CISO at ABBYY, where under his leadership, the enterprise achieved ISO 27001 certification and has held numerous leadership positions with Ernst & Young, ENEC/Nawah, Booz Allen Hamilton, and General Electric. Having lived in the Middle East, Paul also played a pivotal role in building best-in-class cyber security protections, including state-of-the-art SOCs, for the prestigious Barakah Nuclear Power Plant in the UAE. At Personar, Paul emphasizes the importance of implementing secure-by-design principles in software development. He focuses on ensuring application security, effective vulnerability management, safeguarding data, user privacy, and maintaining compliance with data privacy regulations. Paul holds a Juris Doctor, as well as a B.S. in Electrical Engineering, and he is a former U.S. Navy nuclear submarine officer.

Paul Nizov
Chief Information Security Officer

Paul Nizov

Paul is an accomplished Information and Cyber Security Professional and Business Executive with over 20 years of international experience. He was previously CIO and CISO at ABBYY, where under his leadership, the enterprise achieved ISO 27001 certification and has held numerous leadership positions with Ernst & Young, ENEC/Nawah, Booz Allen Hamilton, and General Electric. Having lived in the Middle East, Paul also played a pivotal role in building best-in-class cyber security protections, including state-of-the-art SOCs, for the prestigious Barakah Nuclear Power Plant in the UAE. At Personar, Paul emphasizes the importance of implementing secure-by-design principles in software development. He focuses on ensuring application security, effective vulnerability management, safeguarding data, user privacy, and maintaining compliance with data privacy regulations. Paul holds a Juris Doctor, as well as a B.S. in Electrical Engineering, and he is a former U.S. Navy nuclear submarine officer.

Add Hexi to your team

We are an equal opportunity employer. We do not discriminate against humans. 

Take your business to the next level with a turnkey automation solution that can be up and running in hours.  

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